Cogwheel Productions provides freelance web and print design from Atlanta, Georgia.
We focus on helping you use design to
communicate effectively with your audience.
We believe that good graphic design
is visually appealing, but great graphic design is more than just
pretty — it's also functional
What function does graphic design serve?
Your audience's impression of
you will be dictated by the information they glean from
your website, business card, or print ad. This information travels
through two channels. The first carries the information
you actually say in words. The second carries
the information you don't state directly but is implied by the "look and feel,"
or the colors, images, and layout.
Great design uses both methods to communicate. It scaffolds
the information you want to convey so that it is
cleanly organized and
intuitive to navigate.
In addition, the "look and feel"
of a great design set a tone
that helps your audience get to know
you better. This can tell your audience that you are
traditional or innovative, formal or friendly — or all of the above!
Cogwheel Productions uses knowledge from cognitive science and psychology
to articulate your message in both of these channels.
We create designs that
are just as smart as they are attractive. Check out the
portfolio to see some examples of our work!